Professional Experience

Design Director
Spotify
AUg 2021 – Present

• Building and growing a team of 17 cross-disciplinary designers and managers (product design, motion design, service design, content design).

• Accountable for design excellence across some of Spotify’s top priority initiatives, providing creative direction for consumer-facing product experiences for listeners globally.

• Design lead for Spotify’s Activation, Retention, and Conversion 200+ person Studio. Establishing collaborative processes across functions to ensure efficient discovery and delivery practices.

• Established an experience vision and strategy and provide design direction for all activation, retention, and conversation initiatives- collaborating with product, engineering, and insights to uncover opportunity spaces and deliver against business metrics.

• Founded and led the Service Design Guild, creating a community of service design practitioners within the organization.

• Co-defined the Spotify Design Career Framework for Spotify’s ~300 person design org.

Lead Product Design Manager
Flatiron Health
May 2019 – Aug 2021

• Established design as a core function in data-driven product teams, setting focus, strategy and priorities with cross-functional partners.

• Led a cross-disciplinary team in discovery work to uncover opportunity spaces to increase the usability of Flatiron data, resulting in the prioritization of a new product offering.

• Established an experience vision with design principles, enabling the team to make efficient and informed decisions.

• Grew design on the team to 2 designers and led the design work toward a product release.

• Ensured design consistency, efficiency, and alignment through design systems with a focus on data visualization standards.

UX Designer
Audible, an Amazon Company
Mar 2018 – Apr 2019

• Launched Audible in India

• Re-launched the Japanese marketplace

• Collaborated with groups across Amazon (Kindle, Prime, Amazon Video, etc.) on multi-factor authentication experiences for all four Audible EU marketplaces

• Co-led international user research initiatives

• Managed and mentored an intern

Service & Interaction Designer
Fjord
Jul 2015 – Mar 2018

• Promoted twice in a 2 year timeframe

• Collaborated with cross-functional teams to research, analyze, and design new tools

• Co-facilitated client and industry workshops

• Created screeners, scripts, detailed research protocols, and conducted investigative interviews as well as conceptual and prototype testing

• Designed user personas, mindsets, behavioral modes, flows, and journeys to identify process pain points and opportunities

• Developed annotated sketches, wireframes, and interactive prototypes for developers

• Designed software-enabled experiences for hardware products